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To the latest press releases
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How do they do it? Poinsettia growers reveal the secrets to beautiful coloured bracts at Christmas.
It’s the most wonderful time of the year… no other celebration creates such a sense of holiday at home as Christmas. And for households across Europe, the festive season wouldn’t be complete without a gorgeous poinsettia gracing the living room. These iconic symbols of Christmas are arriving at stores nationwide and are guaranteed to fly…
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Houseplants: a green Christmas in a growing market.
Poinsettias bring the beauty of nature indoors, making a beautiful, plastic-free alternative to cheap tinsel and throwaway plastic baubles. Poinsettia growers are gearing-up for what could be their busiest season ever. Soaring interest in indoor plants, driven by social media and the fashion for filling homes with greenery, is driving the market for more natural…
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Flower of the Holy Night. How an ancient Aztec bloom became the most popular plant on Earth.
Poinsettias have become the festive flowers of choice throughout Europe, but their roots are on the other side of the ocean, in the Aztec Kingdom of North and Central America, where it was highly prized by Kings Netzahualcoyotl and Montezuma. Known in Chile and Peru as The Crown of the Andes, the poinsettia is actually…
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Online plant-parents fuel market boom: here are the plant-influencers to follow this season.
Social media influencers are making plants their priority in this new age of regreening our lives, and from October on, the poinsettia takes centre stage. A massive boom in houseplant ownership is being fuelled by a combination of growing urbanisation and a global crisis followed by lockdowns, which resulted in huge numbers of people working…